Seed Animation in London: “We produced this video featuring Bishop and her boyfriend in a trippy love story, exploring the obsessions and passions that help to define their relationship.”

“Malia James, (ordinarily a live-action director) called on Seed to produce the animated promo alongside illustrator Anja Slibar.

“During production Bishop was touring so there was no direct reference for her singing the song. The animators had to rely on YouTube videos to grasp her character traits, including lip movement, personality, and style.

Co-animation director Morgan Powell: “Seed is well known for being able to shift its creative hand to produce all types of animation but this project has been our first real test of working in illustrative 2D on such a scale.”
 

Client: Island Records

Production: Seed Animation Studio
Director: Malia James
Exec Producer: Neil Kidney
Illustrator: Anja Slibar
Animation directors: Neil Kidney and Morgan Powell
Storyboarder: Louis Kynd
Animators: Bishoy Gendi, Pencil Bandit, Bianca Beneducci Assad, Sheetal Thankey
Compositor: Daniele Baiardini