In a follow-up to their standout 2018 brand film for AutoStore, Tendril expands the signature minimalist aesthetic to capture what they call “the bright, elegant future of order fulfillment”.

Tendril: “The film focuses on the human perspective and redefining the status quo of the consumer retail experience. The team was challenged with visualizing the unique benefits of the AutoStore Router-powered system: highlighting the primary selling points of the system, re-familiarizing the audience with the main system modules, and visualizing the processes through simple, abstract visual metaphors.

“Using bright, engineered surfaces and consoles, we created an intimate and up-close perspective of the brand and user experience. Paired with natural, moving light we curated a tactile and touchable look and feel.

“Our goal is always to capture people’s hearts and minds, rather than overload them with technical information. This approach is another immediate differentiator for the AutoStore brand.”
 

Client: Autostore
Marketing Director: Lars Sæbø
Marketer: Jeanette Aarvik
Partners + Designers at Oker: Petter Skogheim, Øyvind Tendenes
Script: Tara Wright

Production: Tendril
Creative Director: Chris Bahry
Director: Joey Recoskie
Executive Producer: Ivelle Jargalyn
Producer: Leah Wesolowski
Art Director: Evaldas Cesnavicius
Design: Daniel Lepik, Jonathan Lindgren, Leonardo Bortolussi, Eric Macedo, Joey Recoskie, Sawdust Studio
Modeling: Flavio Diniz
Animation: Samuel Bohn, Jonathan Lindgren, Joey Recoskie, Leonardo Bortolussi
Hand Animation: Will Sharkey
Hand Textures: Christian Hecht
Hand Rigging: Tyrel Scott
Lighting/Render: Brad Husband, Joey Recoskie, Samuel Bohn, Jonathan Lindgren
Compositing: Brad Husband

Audio: Cypher Audio
Direction/Sound Design/Production: John Black
Music Composition: Jochen Mader