The next chapter of BBDO’s 10-year long Ecomagination campaign for GE arrives via the Buck crew and ECD Orion Tait animating with a lo-fi palette of paint, pencil, dry brush and mixed-media. Music by Human.

AGENCY: BBDO New York
DIRECTED BY:BUCK
EXECUTIVE CREATIVE DIRECTOR: Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
CREATIVE DIRECTOR: Thomas Schmid
ASSOCIATE CREATIVE DIRECTOR: Jon Gorman
SENIOR PRODUCER: Kitty Dillard
PRODUCTION COORDINATOR: Stefania Consarino
STORYBOARD: Jon Gorman
DESIGN: Justin Fines ,Jon Gorman, Alex Mapar, Fede Reano, Thomas Schmid, Ricardo Villavicencio
LOOK DEVELOPMENT: Jon Gorman, Fede Reano
PREVIS: Jon Gorman
ANIMATION:Olivia Blanc, Jon Gorman, Alex Mapar, Kyle Mowat, Chris Phillips ,Fede Rean ,William Trebutien
CG LEAD: Ryan O’phelan
MODELING: Jinfeng Li, Mohamed El Abbassi
RIGGING: Jinfeng Li, Mohamed El Abbassi
COLORIST: Jose Fuentes
MUSIC: Human
MIX & SOUND DESIGN: Heard City