Following up on their collage work for Penhaligon earlier this year, the design and animation crew at Tigrelab offer a peak into the range of motion techniques used on their recent spot for Athenian Brewery’s Mamos Unfiltered.

Federico Gonzalez, CD at Tigrelab: “The agency Soho Square approached us with an exciting challenge: to create a campaign for Mamos Beer that would redesign their visual style, aiming for a rawer, more ‘unfiltered’ collage aesthetic that would capture the true essence of their product, through an animation simulating a POV of how they created their beer.
 

“The agency Soho Square approached us with an exciting challenge: to create a campaign for Mamos Beer that would redesign their visual style, aiming for a rawer, more ‘unfiltered’ collage aesthetic that would capture the true essence of their product.”

 
“To achieve this unique look, we employed a variety of mixed media techniques. We photographed torn papers for dynamic transitions, conducted a mini home photo shoot to capture hand actions, and utilized artificial intelligence to generate some of the images we blended into our collage designs.

“The result is a bold and dynamic 20-second digital campaign piece that captivates with its gritty, authentic feel. This project was a fantastic opportunity to explore our collage techniques and deliver a fresh, impactful visual experience.”

Watch the finished spot:
 

 
 

 

Client: Athenian Brewery

Agency: Soho Square

Production: Tigrelab
CD: Federico Gonzalez, Mathieu Felix, Javier Pinto
Illustrator: Adolfo Redaño
Animator: Carlos Arandia, Borja Aguado, Adolfo Redaño
Compositor: Borja Aguado
Project Manager: Vanesa Palmeri
Making Of: Ignacio Román