While lust and envy are indeed two of the seven deadly sins, luxury brands have always relied on them to drive business. This new CG film by Milan’s SubDivision Studio for upscale eyewear maker Akoni is a beautiful example.

SubDivision Studio: “Akoni’s eyewear is Made in Japan by expert craftspeople using only the finest materials and time-honored techniques and craftsmanship. The same devotion it’s expressed in different Arts & Crafts of Japan, as with Japanese Joinery.”

Salma Rachid, Akoni CD and co-founder: “Akoni rests on the twin pillars of intelligent design and honest luxury. Our goal is to accelerate the evolution of eyewear, by melding together the best in finesse and innovation.

“In every area — design, materials, finishes and functionality — we will always be the one pushing the envelope, to deliver the type of quality and design that our customers are searching for.”
 

 
Client: Akoni

Production: SubDivision Studio