From the team at Very True Story in Oakland, CA: “One of the most fun parts of our job is getting a sneak peek at new tech that is being created and Project Shasta is one that we literally exclaimed “that is so cool!” during the initial briefing.

“After the Adobe team pulled back the curtain to show us how Shasta works, we started creating a style that fit the content, audience, and overall message, while also working with the team to make sure we had a super clean and dialed-in VO script.

“We landed on an approach that combines photographic imagery and fluid illustration, a bit different than a lot of work created at Very True Story.

“This was a fun opportunity to flex some creativity and thought processes while staying true to the intention of the piece.”
 

 
Client: Adobe

Production: Very True Story
Director: Adam Glickfield
Producer: Kristin Almy
Design: Bulma (Vilmante Juozaityte)
Illustration: Bulma (Vilmante Juozaityte), Millie Woodcock
Animation: Mac Wojcik, Latham Arnott

Music/Sound Design: Jennifer Pague