Following closely on their recent brand refresh, OpenAI debuted its first TV spot at Super Bowl LIX with this motion work by Builders Club thru agency Accenture Song, exploring the possibilities of AI.

From Accenture Song: “This 60-second ad invites everyday people – not just tech-savvy early adopters – to explore what new possibilities AI can open up in their lives.
 

“Human creative professionals were behind the ad and its execution, with OpenAI’s video product Sora used as a brainstorming and exploration tool.”

 
“Using a pointillism-inspired animation, a core part of OpenAI’s brand identity system and the ChatGPT interface, the film transforms abstract dots into moving iconography to illustrate the various discovery milestones in human progress until now – with AI and the Intelligence Age.

“Human creative professionals were behind the ad and its execution, with OpenAI’s video product Sora used as a brainstorming and exploration tool. The process – and partnership between OpenAI and Song – demonstrates our shared vision of elevating human potential and enhancing creativity through technology.”
 
 

 
Client: OpenAI
CMO: Kate Rouch

Agency: Accenture Song
CEO: David Droga

Production: Builders Club