Abra.network, the Warsaw motion studio who brought us these standout People Can Fly films, wraps the recent SanDisk rebrand from ELA Advertising and Daisy Chain Studio into a riveting sequence of graphic deconstructions.

From Abra.network: “Designing a motion piece to tease and reveal this fresh and bold new look was both an honor and a challenge. Special shout out to Giovanni Dubini for composing the track that drives the entire piece forward.

“And a huge thank you to the ELA team for their trust and support throughout this production. Creating a visual narrative based on their inspiring script was an absolute pleasure. Major credit to Daisy Chain Studio for their incredible motion toolkit, which served as a huge inspiration for our piece.”
 
Here’s more on the rebrand:

 
 
 

 
Client: Sandisk

Agency: ELA Advertising
ECD: Stephen Hero
ACD Copy: Megan Henricks

Production: Abra.network
Director: Abra.network

Motion Toolkit: Daisy Chain Studio

Music/Sound Design: Giovanni Dubini
Logo Sound Design: offgrid studio