From the team at Found Studio in London: “Our first film for Toblerone isn’t just an advert; it’s a sensorial experience created for their all new Truffle launch.

“Taking inspiration from their tagline ‘a triangle in a sea of spheres’, the film takes the viewer on a playful journey through flavour, shape and sensation, exploring their ingredients and mood at a microscopic level.

“With this being all about flavor, the chocolate in our film needed to be as visually pleasing as possible. We complemented it with gooey caramel and crisp nuts to convey a genuinely visceral sense of taste.

“In our development phase, the challenge was to create the new product’s design story and motion behavior. We explored a wide range of textures before landing on the winning combination of bold color blocks and detailed ingredient macros, all cut together in a fast-paced, playful way.”

Watch the R&D Reel:
 

 

 
 
Client: Toblerone

Agency: Bulletproof

Production: Found Studio

Audio: Tyler Darrington