In their latest adventure into CG magic realism, creative director Igor Sordokhonov and the crew of 3D explorers at Media.Work conjure a series of tableaux reimagining technology and artifacts related to data postprocessing.

Igor Sordokhonov: “In Data PostProcessing, we are determined to breathe new life into seemingly outdated forms, making them more mobile, bright, and appealing. Bringing together natural materials, vibrant light, and computational flair, we unfold a new space that embraces technology and embodies an essence close to nature.

“Inspired by the mechanical devices of bygone eras, we combine their recognizable forms with repetitive movement patterns, weaving a philosophy of eclectic minimalism.

“Certain entities take on a readable embodiment, reminiscent of computational abaci, punch cards, and recording devices, honoring their distinctive functionality. Meanwhile, alternative compositions bestow a hint of abstraction, bringing a radiant trace and an organic beginning, thereby infusing every constituent with palpable tactility and friendliness.”
 
 

 
Production: Media.Work
Creative Director: Igor Sordokhonov
Art Direction: Dmitry Ponomarev
Designer/animator: Denis Semenov, Dmitry Ponomarev, Alexandra Vorobeva, Roman Eltsov, Sergey Shurupov, Aleksei Komarov, Kirill Makhin, Daniil Makhin, Artur Gadzhiev
Producer: Alexandra Kotova

Sound: Artem Markaryan