German directing duo WOUQ (aka Mariusz Becker and Philip Lück) are back with more intriguing, immaculate interiors for the Polish D2C custom shelving brand Tylko.

Mariusz Becker and Philip Lück: “We were approached by Tylko to help them out with a new social media campaign for the upcoming spring season. Tylko wanted to highlight the transformation of your personal space, coming from the cold winter season to a colorful world, full of life and beautiful scenery.

“We managed to achieve this by some surreal growing animations of plants and flowers inside each room, all driven by the morphing and ever-changing furniture of Tylko. We also introduced some seasonal light changes to really drive the ‘waking up from winter’ storyline in the very first few shots.

“With a very tight production timeline, we relied on assets and setups for the Tylko pieces from previous jobs, so we could focus on the overall layout, design, and animation of all the flower assets. With all the technical things sorted we were able to deliver 30 seconds of motion plus additional stills for further marketing purposes in roughly four weeks.”
 
 

 
Client: Tylko
CD: Kamila Biskup
Producer: Jagoda Jędrzejewska

Production: WOUQ
Director: Mariusz Becker, Philip Lück
Designer/animator: Mariusz Becker, Philip Lück, Gonzalo Miranda

Music/sound design: The Soundery, sub.stnc