Creative director Remy Williams and the crew at Fluent in London break out a full host of super-CG abstractions in these sequences for Amazon Fire TV, designed to mesmerize shoppers as they enter retail TV showrooms.

Remy Williams: “These sequences needed to showcase the Fire TV’s technical capabilities for delivering color, clarity, and contrast. To achieve this we designed and animated a dynamic immersive world using vibrant colors in tandem with tantalizing camera movement to attract and entice.

“The film narrative was based around the natural world to evoke surprise, wonder, and awe. Micro-to-macro perspectives and frequent unexpected transformations made the content consistently engaging and enjoyable to watch, capturing the picture quality of the TV.”
 
 

 
Client: Amazon

Agency: PARTNER INC.

Production: Fluent
CD: Remy Williams