In direct contrast to the perilous scenarios of their 2021 spots for Dell’s Rugged laptops, the design and animation crew at Iamstatic in Toronto frame the brand’s flagship Precision 3000 Series mobile workstations in idyllic CG vignettes.

Iamstatic CD Ron Gervais: “Teaming up again with agency Dell Blue and our production partners at Bodega Studios, we built this spot to showcase how Dell’s 3000 Series are powerhouse machines that enable users to create just about anything from just about anywhere.

“Our team had a shared vision of pushing the boundaries of our previous work and evolving our creative beyond client expectations. For this iteration, we focused on creating beautiful environments and elevating the design and animation language throughout.”
 
 

 
Client: Dell Technologies

Agency: Dell Blue

Production: Bodega Studios
Director: Iamstatic
Creative Director: Ron Gervais, Dave Greene, Steven Hollman
3D Animation: Dave Greene, Steven Hollman, Chris Crozier
Lighting/Rendering: Dave Greene, Steven Hollman, Chris Crozier, Luisa Miquelito
Layout: Dave Greene, Steven Hollman, Chris Crozier, Luisa Miquelito
Modeler: Dave Greene, Steven Hollman, Chris Crozier, Luisa Miquelito, Wade Hardman
Compositor: Dave Greene, Steven Hollman
UI Designer: John Flores
Executive Producer: Cathy Jefferies
Producer: Nicole Labbe