LOBO director Diogo Kalil, illustrator Vini Bustamante, and BBDO Dublin pull together with voice-driven AI on this poignant pro-bono effort for Irish homelessness charity, Dublin Simon Community.

“Unfair City” tells the story of Justin Cannon a formerly homeless man whose interview was used as the driver for Midjourney and Disco Diffusion imagery. The final watercolor look was crafted by Kalil, Bustamante, and the LOBO team with soft and loose brush strokes helping to keep the overall effect warm and emotional.
 
 

 
Client: Dublin Simon Community

Agency: BBDO Dublin
ECD: Shane O’Brien
Creative Director/Concept: Robert Boyle
Strategy Director/Concept: Adriano Eliezer
Art Director/Concept: Vinicius Bustamante
Copywriter: Donal Gaughran
Creative Director/copywriter: Eoin Conlon
Head of Innovation: Ed Leamy
Head of Production: Jess Derby
Agency Producer: Hannah Lambert
Multimedia Producer: Ali Kearney
Chief Executive: Neal Davies

Production: LOBO
Director: Diogo Kalil
Executive Producer: Loic Francois Marie Dubois, Micheal Stanish (Ground Control)
Account Manager: Su Constantine
Head of production: Marcelo Barbosa, Clara Morelli
Post Production: Bruna Boretto
AI Illustration: Diogo Kalil with MidJourney
Animation: Igor Lopes

Music/sound design: HEYHEYMYMY
Music Director: Mairena Julius

Final Sound : Scimitar
Mix: Dean Jones, Jordan Mullen, Alex Derby @ Scimitar