How do you open a retro-future TV series about a scam selling timeshares on the moon? CD Ronnie Koff and Imaginary Forces opted for what they describe as a “hypnotic ride of apparatuses with an underlying eerie imbalance.”

From the team at Imaginary Forces: “In partnership with Apple TV+ we showcased the illusions of the past and created a timeline of invention, showcasing the ultimate American escape in what feels like a showroom of robots, gizmos, and doodads – teetering on the edge of a slightly different evolution in technology than our world today.

Ronnie Koff: “We pulled influence from the World Fair of 1964 and the designs of Charles and Ray Eames. The main challenge was the investigation of scale, connecting the different appliances and inventions with the credits throughout to make a cohesive sequence.”
 
 

 
Client: Apple TV+

Production: Imaginary Forces
Creative director: Ronnie Koff
Designer: Ronnie Koff
Editor: Lexi Gunvaldson
Animator: Christoph Gabathuler, Fernando Lazzari
Compositor: Juan Monasterio
Producer: Steve Garfinkel
Coordinator: Spencer Ruehl, Nic Luong
Intern: Kaisey Mccallion