Blinkink directors Luca Schenato and Sinem Vardarli spin the tale of a young girl, a hopeful snowman, and a flurry of woodland creatures into a charming mix of 2D and 3D animation for the Belgian National Lottery’s holiday spot.

Luca & Sinem: “The previous stop-frame film campaigns created a magical world ‘where wishes can come true’ and it’s been great to investigate how, using CGI and digital techniques, we can unlock more of that world’s potential and tell another beautifully crafted, emotionally engaging story.

“It is a story that has both magic and something that we all relate to, our shared need for human connection.”
 

Client: Belgian National Lottery

Agency: Mortierbrigade
Partner/CEO: Jens Mortier
Partner/Executive Creative Director: Joost Berends
Head of production: Charlotte Coddens
Creatives: Frédéric Delouvroy, Michel Baeten

Production: Blinkink
Director: Luca & Sinem
Executive Producer: Bart Yates
Producer: Sam Hope
Design/Art Direction: Luca & Sinem
2D Compositing & FX: Luca & Sinem

3D Animation: The Character Shop
Team: Mark Vale, Richard Smart, Matt Hayman, Alex Watson, Daniel Tarrant

Sound Studio: Guilt-Free Post
Music: Carol of the bells (Audionetwork)