Drawing inspiration from the work of Japanese director Hayao Miyazaki, the animation team at Golden Wolf and British singer-songwriter Craig David deliver an environmental message for European rail booking platform Trainline.
Ingi Erlingsson, founder/CEO at Golden Wolf: “Overarching is the message that our planet is in trouble. Rather than create a fight-or-flight response from the audience, we instead wanted to motivate people through pleasure and an emotional connection.
“‘I Came By train’, is a poignant reminder that traveling by train is one of the most environmentally friendly ways to travel and, it was produced using the greenest method of production, animation.”
Brand: Trainline
Agency: Mother
Production: Stink Films
EP: Jeremy Smith
Animation: Golden Wolf
Executive Creative Director: Ingi Erlingsson
Managing Director: Dotti Sinnott
Executive Producer: Tan Jones
Creative Director: Ewen Stenhouse
Head of Production: Heidi Stephenson
Art Director: Dan Burgess
Animation Lead: Stephanie Mercier
Producer: Larissa Miranda, Heidi Stephenson
Production Manager: Lucy Caetano
Production Assistant: Alex Young, Luna Gosling
Storyboard: Stephanie Mercier, Lea Rey-Mauzaize, Esther Cheung, Johnny Cardoso, Markus Gansel, Rebecca Oddy, Ian Chan
Designer: Cesar St Martin, Johnny Cardoso, Helena Loundjani, Julian Roels, Maciej Sidorowicz, Simon Demaret, Surendra Rajawat, Tiago Calliari, Ravenel Rieck, Eric Cousin, David Manigault
Animator: Thomas Eide, Eliot Lockwood, Matthew Armitage, Rory Bryne, Natalia Bedrossian, Mila Obelleiro, Reed Wiles, Ian Chan, Theodor Colin, Billy Mpetha, Mrunal Khairnar
FX Animation: Tim Whiting, Kensei Thomas
3D: Tom Purrington, David Calvet, Pierre Clenet
Compositor: Ian Pinder, John Wilkinson, Michael Muller, Stefan Ahmad, Pierre Morin, Karl Fekete, Jo Baaklini, Mathieu Durand
Talent Director: Henry Purrington
Additional Animation: Club Camping, Rudo
Clean Up: Pudoctupus
Vocalist: Craig David