UK-based Brazilian director/animator Jonathan Formento: “Working closely with agency UX Creative, we developed a full CGI campaign series to help Simba introduce their new bed-bases.

“The 3D film not only showcases the product’s main features but also celebrates the design options, its different materials, and varied color and finish possibilities. All wrapped in a vivid, dynamic, and at times beautifully abstract passage of time from dawn to dusk.”
 

 
Client: Simba

Agency: UX Creative

Production: jformento.
Director/animator: Jonathan Formento

Sound Design: Noizlab