Taking inspiration from both surrealist and romantic artists, the BUCK crew mix painting, 3D, live-action, and a touch of machine learning into a series of reflective vignettes for wellness brand Thorne.

From the team at BUCK: “Steering away from traditional supplement commercials’ obsession with ‘anti-aging’, we focused instead on an aspirational view of healthy aging that delivers a holistic lifestyle, rather than a cure.

“Playing with scale and surrealism, we created a set of sublime environments for real people to inhabit as we told our story. The painterly textures and serene natural landscapes feel like a natural extension of the visual language that had been explored in our previous work for Thorne.

“The paintings themselves set the tone for each of the scenes, meaning the 3D elements needed to feel integrated and embedded with each landscape. Matching lighting between the painted world and our 3D objects helped to unify each environment.

“As well as modeling the products, we also used 3D to bring depth to landscape elements in scenes with dynamic cameras, adding parallax and a sense of depth where it was needed. We also used some cutting-edge machine learning (EBSynth) to apply our painted style to some complex elements, like clouds and water.”
 

 
Client: Thorne

Production: BUCK
Executive Creative Director: Ben Langsfeld
Executive Producer: Joe Nash
Creative Director: Doug Hindson, Liron Eldar-Ashkenazi
Sr. Producer: Jess Pierik
Production Coordinator: Jennifer Blackwell, Victoria Sigel
Global Head of Creative Leadership: Orion Tait, Ryan Honey
NY Head of Creative Leadership: Steve Day
NY Head of Production: Kevin Hall
NY Head of Design: Joe Donaldson
NY Head of 2D Animation: Chad Colby
NY Head of 3D: Bill Dorais
NY Head of Post Production: Jose Fuentes
Post Production Supervisor: Jose Fuentes
Head of Strategy: Marla Moore
Brand Strategist: Asia Hunt
2D Animation Lead: David Hobizal, Gilles Desmadrille
CG Lead: Chris Ribar
Copywriter: Logan O’Brien
Concept Art & Matte Painting: Doug Hindson, Fernando Utreras, Wesley McClain
Technical Director: Jose Fuentes
R&D: John Karian, Joy Tien
Modeling: Daniela Portilla, Filipe Machado
Lighting: Chris Ribar, Shane O’Hara
Compositing: Lurival Jones, Navid Bagherzadeh
Previs: John Karian
3D Design Director: Chris Phillips
3D Animation: Chris Ribar, John Karian
Houdini: Chris Ribar
2D Animation: Federico Saenz Recio, Po-Chen Chia
Editor: Cameron Kelly
Assistant Editor: Audrey McHale, Talia Mazzarella
Color Grade: Jose Fuentes
Head of Production – Live Action: Trish Rigby
Live Action Director: Doug Hindson, Liron Eldar-Ashkenazi
VFX Supervisor: Chris Ribar
Line Producer: Brian Bennhoff
DP: Derek McKane
Production Designer: Wayne Neho
Wardrobe Stylist: Bree Perry
Hair & Makeup: Jamie Bednarchick
1st AD: Marco Ajello
Script Supervisor: Jennifer Blackwell

Music, Sound Design, VO & Mix: Antfood
Executive Creative Director: Wilson Brown
Executive Producer: Sue Lee
Composer/Sound Designer/Mix Engineer: Spencer Casey
Senior Producer: Jennifer Fife
Production Coordinator: Charlie Blasberg