Toby Castle-Smith, copywriter at TBWA\NEBOKO in Amsterdam: “It’s one of these campaigns where you throw something at the wall thinking it is going to get a few laughs and fall off, but it sticks and a few months later we’re on weekly calls with the wonderful people at Adult Swim, and it all starts to come to life.

“Consumers told us two things very clearly when we were building this campaign: one was that football is getting faster, but the other was that they felt there was room for sports brands to reflect the fun in the game. With these things in mind, we were confident this was a real chance to push the limits.”

Jeremy Pedro, art director at TBWA\NEBOKO: “It was always important to us that the narrative weaved throughout the entire campaign. As big fans of cinematic universes, no detail was too small when it came to connecting the dots. Every piece of content serves its own purpose, but when combined tell a much bigger story, from start to finish.”
 

 
Client: Adidas

Agency: TBWA\NEBOKO

Animation production: Adult Swim, Green Portal Productions
Director: Adeus

VFX: PostPanic

Post: Loupe&co

Edit: Kapsalon

Grade/Online: De Grot

Sound studio: Audentity