South African animation studio Rave Growl and the Birmingham branch of McCann move UK cidery Aston Manor and their Crumpton Oaks product into TV advertising for the first time with an animated take on N.W.A’s 1988 classic “Straight Outta Compton”.

Watch the video here.

Adam Bodfish, ECD at McCann Birmingham: “We wanted to create standout from category norms – orchards, apple picking, rolling countryside. And as Crumpton is a little different, we wanted to tell their story in a different way. With humor, wit, and of course, music.”

Calli O’Brien, Head of Marketing at Aston Manor Cider: “Crumpton Oaks is a brilliant, award-winning cider, but we have a brand awareness challenge. We needed to work smartly to make Crumpton Oaks famous, quickly. The brief into McCann Birmingham challenged them to be brave, to be bold. It was now or never, and they have 1000% delivered on this.”
 

 
Client: Aston Manor Cider

Agency: McCann Birmingham
ECD: Adam Bodfish
Creative Director: Chris Robertson
Senior copywriter: Tim Jarvis
Designer: Michael Greenhalgh
Producer: Connor Owen
Head of Integrated Production: Clair Dawkes
Head of post-production: Steve Cumberland

Production: Rave Growl
Director: Ruan Vermeulen
Executive Producer: Vanessa Carrara