Nexus directors Alan Smith and Adam Foulkes return to Center Court at Wimbledon, following up their “Take On History” spot with an animated epic starring Emma Raducanu, Novak Djokovic, Roger Federer, and Serena Williams.

Set to Summer Kennedy’s track “Come Alive”, the spot commemorates the 100th anniversary of the All England Lawn Tennis Club’s relocation to its current Church Road venue.

Smith & Foulkes: “This was the sort of creative brief that you dream of, taking a cherished national institution and completely re-imagining it as a vivid dream.

“We looked at the iconic images of Wimbledon through a lens of surreal invention, packing every scene with unexpected twists, using a textural illustrative look and seamless transitions to create a fluid stream of consciousness.

“It was a chance to paint a picture of Wimbledon that isn’t all about the tennis, focussing as much on the iconic architecture and sense of social occasion, although there’s obviously a fair sprinkling of the tennis greats along the way.”
 

 
Client: All England Lawn Tennis Club (AELTC)

Agency: McCann London
Chief Creative Officer: Rob Doubal, Laurence Thomson
Creative Directors: Rob Webster, Alexei Berwitz
Creative: Rory Peyton Jones, Elliot Lee

Agency: Craft London
Chief Production Officer EMEA: Ben Clark
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Producer: Jacob Gardner
Post-Producer: Filipa Kinomoto
Music Supervisor: Chris Graves
Editor: Matt Dollings & Sam Mitchell

Production: Nexus Studios
Director: Smith & Foulkes
Producer: Rebecca Archer
Production Manager: Edith Chappey
Studio Lead: Bethany Levy
Art Director: Melanie Climent
Storyboard Artist: Louis Kynd
Character Designer: Alexandra Petit, Yujia Wang
Lead Environment Designer: Brandon Coates
Design support: Joe Dennis, Cat Wong
3D Generalist: James Drummond, Matilde Vinther
Lead 2D Animator: Marylou Mao
2D Animator: Fanny Hagdahl Sörebo, Duncan Gist, Sean Weston, Hozen Britto, Bianca Beneduci Assad
Clean up artist: Laura N-Tamara, Natalie Gray, Clementine Gautier, Louise Gregersen, Samira Tristani-Firouzi, Sivan Kidron
Lead Compositor: John Taylor
Compositor: Stuart Fortune, Craig Maxwell
Compositor/FX Animator: Richard Perrigo
Editor: Dave Slade, Zaki Fulford
Composition Title: Come Alive

Sound: Factory
Music: Summer Kennedy “Come Alive”