Cake, FXX’s half-hour short-form comedy block, now comes wrapped in an appropriately absurdist broadcast package fashioned by Impactist, aka Kelly Meador and Daniel Elwing who also composed the music.

Kelly Meador and Daniel Elwing: “The package consists of a unique main title sequence for each of the season’s 10 episodes, along with 60 five- and three-second bumps peppered throughout the season that take the viewer in and out of commercial breaks.

“Building out these ideas into physical realities resulted in a series of automated constructions we termed ‘Mechanicakes’. Further post manipulations drive the resulting devices into the Venn diagram overlap of motion design.

“We built numerous body parts to interact with novel Cake shapes. Lifecasts were duplicated from silicon molds, hand-sculpted appendages made from foam, and two-part epoxy wonders were chemically brought into existence and combined with simple mechanized workings to loop actions over and over.

“Hey, we made the music, too. Built from field-recorded percussion, we took domestic items like silverware shakes, tabletop thumps, dough punches, güiro styled knife serrations, mixer motor noises, and other Cake-making-related sources for programming.”
 

 
Client: FX Networks

Production: Impactist
Director/Designer: Kelly Meador, Daniel Elwing

Music: “Waterlanding” by Impactist