Director and motion designer Mélina Poiré in Montreal: “Motion Motion is a Nantes-based design festival offering the opportunity to discover the diversity of motion graphics through exhibitions, conferences, meetings, screenings, children’s workshops, and audiovisual concerts.

“When they contacted me to create the festival trailer for this year I immediately said yes. I’ve watched the previous year’s trailers about 100 times!

“The brief was straightforward: “You can do whatever you want, we have complete trust in you! Well, I was pretty hyped, but then I had NO IDEA what I would do.

“It’s hard to start from absolutely nothing, to create everything from scratch. I spent a lot of time trying to find an art direction that would really capture the essence of the festival. That was the main challenge of this project.

“I was also learning Cinema 4D as I created the trailer. There’s no better way of learning than when you REALLY need to do that thing for a project! I’m glad I pushed myself. 3D is a huge part of the trailer and it would have looked totally different without it.”
 

 
Client: Motion Motion Festival

Direstor/animator: Mélina Poiré

Music: 20syl “Kodama”