Creative directors Cristina Pasquale and Ilenia Notarangelo at Illo in Turin, Italy: “Found is not just a doctor-led weight loss app, but a platform offering a new lifestyle. It provides clinical treatment as well as coaching for issues related to weight care, support, nutrition, and exercise, helping users start – and maintain a healthier life.

“We associated the journey its members undertake, as well as the concepts of body and weight loss with the theme of a flow that can take different forms. We used delicate, abstract shapes to ensure an inclusive visual representation and we created multiple forms to depict the diversity of bodies, as there is no right or wrong body.
 

“The main challenge for this project was to represent weight loss in a positive, delicate way while also highlighting the scientific aspects of the program.

 
“The video provides enlightening data through simple illustrations and features a vibrant selection of colors, gradients, and shapes to generate an appealing and reassuring environment.

“The color palette was built around the brand’s deep green shade, adding a couple of contrasting, eye-catching hues and completing it with some more pastel-y tones to match the storytelling tone of voice and music choice.

“The main challenge for this project was to represent weight loss in a positive, delicate way while also highlighting the scientific aspects of the program. We also wanted to ensure the video inspired a sense of safety and reassurance when talking about every unique weight care journey.”
 
 

 
Client: Found Health

Production: Illo
CD: Cristina Pasquale, Ilenia Notarangelo
AD: Arianna Cristiano
Animation Lead: David Cubitt, Valerio Di Mario
Design: Andrea Vago
Copywriter: Emilia Barbu

Sound Design: Fabrizio Martini