The string of transcendent product launches from Swiss luxury watchmaker Hublot continues with this film by London CG mavens Alexa Sirbu and Lukas Vojir at XK studio for the Sapphire Rainbow timepiece designed by Japanese artist Takashi Murakami.

Alexa Sirbu and Lukas Vojir: “To help launch this contemporary timepiece, we created a film that playfully examines the main components of the watch and its craftsmanship.

Intricate mechanics of the HUB1214 movement, crystal cut 45mm-diameter sapphire case, transparent lined rubber strap, and finally, the iconic Murakami flower made from 487 stones come together in a surreal choreography.”
 

 
Client: Hublot

Production: XK studio
Director: Alexa Sirbu, Lukas Vojir

Audio: Zelig Sound