In one of the most ambitious animated music videos of the last decade, London Alley director Mathew Cullen and Nathan Love animation director Joe Burrascano rally a massive crew for Katy Perry’s surreal circus romp in “Smile”.

With Burrascano’s Nathan Love as lead studio, the animation team also included design and production talents from Flooul Animation in São Paulo and Little Zoo Studio in Los Angeles, with VFX and beauty handled by Hoody FX in LA.

Cullen’s production company Mirada took care of the initial creative including character designs and storyboarding.
 

Label: Capitol Records
Artist: Katy Perry

Production: London Alley
Director: Mathew Cullen
Executive Producer: Luga Podesta, Brandon Bonfiglio
Producer: Andrew Lerios
DOP: Jeff Cronenweth
Editor: Darren Richmond

Animation: Nathan Love
Animation Producer/Director: Joe Burrascano
Executive Producer: Jon O’Hara
Art Director: Anca Risca
Production Designer/Illustrator: Tim Probert
Designer/Illustrator: Ellen Su
Motion Graphics Design/Animation: Sam Feske
Technical Directors: Jin Fang Jiang, Polly McGuire
CG Artist: Jin Fang Jiang
FX Artist: Josh Clos

Concept design: Mirada
Creative Director: Mathew Miguel Cullen
Post Producer: Sacha Flick
Editor: Darren Richmond
Character Design: Vivian Ly, Jing Zheng
Lead Storyboard: Max Forward
Additional Storyboard: Michael Lee

Animation: Flooul Animation
Producer: Pedro Conti
Production assistant: Gustavo Ribeiro
Color Key: Pedro Conti and Victor Hugo Queiroz
CG supervisor or CG Lead: Pedro Conti and Victor Hugo Queiroz
Pipeline: Pedro Conti and NoOne Studio
Visual Development artists: Victor Hugo Queiroz, Pedro Conti, José Manuel Linares, Alexandre Jose Assunção, Lincoln Horita, Magno Coutinho.
Character modeling leads: Victor Hugo Queiroz and Pedro Conti
Character modeling: Gustavo Ramos, Leo Rezende, Jose Manuel Linares, Lincoln Horita, Magno Coutinho.
Environment modeling leads: Jose manuel Linare and Pedro Conti
Environment modeling: Victor Hugo Queiroz, Alexandre Jose Assunçao, Gustavo Ribeiro, Gustavo Ramos, Fabio Scied.
Look Development supervisor: Victor Hugo Queiroz and Pedro Conti
Look development artists: Gustavo Ribeiro, Fabio Scied, Guilherme Proença, NoOne Studio
Grooming: Victor Hugo Queiroz and Pedro Conti
R&D: Fabio Scied, Pedro Conti, Victor hugo queiroz, Marcelo Souza.
Effects: Ivan stephan, Victor Hugo Queiroz and Pedro Conti
Lighting leads: Pedro Conti and Victor Hugo Queiroz
Lighting and compositing: Gustavo Ribeiro, Fabio Scied, NoOne Studio
Finances: Karina Cunha

Animation: Little Zoo
Executive Producer/Director: Jason Taylor
Production Manager: Jackie Munro
Animation Supervisor: Todd Wilbur
Animators: Paulo Lombardi, Kevin (Hoa) Nguyen, Matt Walker, Renato Sena
Rigging Supervisor: Rijah Kazuo
Riggers: Danilo Pinheiro, Vitor Augusto Mariano, Tamires Garcia
Blendshape Supervisor: Mayara Scudeler

VFX/Beauty: Hoody FX
VFX supervisors: Ivan Khudoliy and Veronika Rozenberg
VFX Artists: Maxim Sychev, Dmitry Kornilov, Stanislav Burenkov, Alina Shuryhina, Viktor Meshukov, Alexey Elenskiy

Color: Company 3
Colorist: Siggy Ferstl
Color Producer: Matt Moran

Render Farm: Rebus Farm