Blinkink mixed media director Sam Gainsborough’s ample claymation talents are on full display in this new spot for The Royal Foundation Centre for Early Childhood which was founded by Kate Middleton, the Princess of Wales, in 2021.

The 90-second film, which marks a wonderful stylistic and tonal contrast to the director’s work for Trolli’s gummy worms, features a track by Lokki and will run outdoors in Piccadilly Circus in London and screen in cinemas across the UK.

Her Royal Highness The Princess of Wales: “The way we develop, through our experiences, relationships, and surroundings during our early childhood, fundamentally shapes our whole lives. It affects everything from our ability to form relationships and thrive at work, to our mental and physical well-being as adults and the way we parent our own children.”
 
 

 
Client: The Royal Foundation Centre for Early Childhood

Agency: Wonderhood Studios

Production: Blinkink
Director: Sam Gainsborough
EP: Bart Yates
Lead Producer: Matt Marsh
Producer: Sami Goddard
Production Manager: Eve Sommerville, Thijme Grol
Character Designer: Sam G, Isabel Garett
Character Modeling: Flinn Twins
Director of Photography: Ronnie Mcquillan
1st AC/MoCo Op: Max Halstead
1st AC/MoCo Op Trainee: Joe Coulson
Gaffer: Aldo Camilleri
Spark: Genki McClure
Stop-motion Animator: Sam Gainsborough, Ewa Luczkow, David Mcshane, Tobias Fouracre, Andy Biddle
Stop-motion Rigger: Robin Jackson
Art Director: Brin Frost, Anita Bruvere
Set builder: Jasper @ Freeform Design
Model Maker: Isabel Garett, Anita Bruvere, Lulu Senft
BTS Videographer: Joe Eckworth
BTS editor: Joe Eckworth, Isabel Gomez

2D animation: Saurus Animation
2D Animator: Nelly Michenaud, Reg Issac
Compositor: John Malcom Moore, Ed Bulmer, Andrew Khosravani, Lina Larsen

Grade: Time Based Arts
Colorist: Lewis Crossfield
Producer: Mia Saunders

Sound Design: Adam Woodhouse