Melancholy is not a feeling I associate with pop music but this video for Chinese singer/songwriter Cai Xukun, powered by meditative animation from VCRWORKS in Seoul, takes us deep into sorrow and pulls off an unlikely emotional coup along the way.
 

Production: VCRWORKS
Director: Lee Jonghoon
Producer: Jeon Eunjin
Art Director: Lee Jihye, Gim Boseong
Key Animator: Kim Jonghwan, Lee Jinhee, Yoon Jongha
Animator: Kim Jonghwan, Lee Jinhee, Gim Boseong, Kim Jihwan, Yoon Jongha, Shin Seokho, An Jaeyoon, Jeon Soeun, Hyun, Yoojeong, Kim Bom, Yoon Taerang, Kim Seungah, Jeong Jimin
3D: Jang Hyein
Editor: Lee Jonghoon, Gim Boseong
Executive Producer: Kwon Hyojin