Libresse, the feminine hygiene brand who shocked many with their #BloodNormal campaign last year, is back with a lighter tone and far more fun in this new spot from Somesuch director Kim Gehrig with post by Time Based Arts.

According to the release, the goal of the ad is “to contribute to a more open culture where women can feel proud of what they have, can feel OK about talking about their genitals, and can care for it without feeling ashamed.”

If your in the mood for more feel-good, character-centric work, take a look at Kim Gehrig’s Chaka Khan “Like Sugar” music video.
 

Client: Libresse

Agency: AMV BBDO
Executive Creative Director: Alex Grieve, Adrian Rossi
Creative Director: Toby Allen, Jim Hilson
Art Director: Diego Cardoso de Oliveira
Copywriter: Caio Giannella
Producers: Edwina Dennison, Nikki Gherardi
Designer: Mario Kerkstra
Editor: Sofia Tavares
Art: Rhiannon Nicol

Production: Somesuch & Co
Director: Kim Gehrig

Post: Time Based Arts
Retouching: Happy Finish

Music: Soundtree Music
Track: Camille Yarbrough “Take Yo’ Praise”