The popularity of Zoetropes is certainly linked to our current love of all things analogue: meaning handmade, warmer and somehow more honest. But now that TBWA Singapore and Airbnb have created this 12 1/2 foot-wide monster, the question becomes: Did we just hit peak Zoetrope?

The numbers:
• 11,256 parts
• 1,476 figurines (which took a 16-member crew 648 hours to paint)
• 2,340 man-hours to assemble
• Build schedule: Three weeks
• Diameter: 3.8 meters
• Height 1.5 meters

Watch the finished spot:
 

 
AGENCY: TBWA/Singapore
SENIOR COPYWRITER: Elrid Carvalho
SENIOR ART DIRECTOR: Uni Lee
CREATIVE DIRECTOR: Gary Steele
PRODUCERS: Allison Gay
PRODUCER: Haydn Evans / Six Toes

PRODUCTION: Photoplay Films / Six Toes
DIRECTOR: Norman Yeend, Scott Otto-Anderson
PRODUCER: Emma Thompson
EXECUTIVE PRODUCER: Oliver Lawrance & Haydn Evans
DOP: Jonathan Rossiter
PRODUCTION DESIGNER: Annie Beauchamp
MODELING: Simon Ingerson @ Yippeekiyay

POST PRODUCTION: Cutting Edge
PRODUCER: James Rose
EDITOR: Simon Njoo