The creative and production teams behind IGA’s standout 2019 holiday film “Inseparables” regroup for another animated heartwarmer for the grocery chain, this time fusing food, family, and hockey into a very Canadian tale.

Animated by the CG crew at Mathematic, the 90-second film was directed by Bertrand Bey and Marie-Julie Dallaire through agency Sid Lee in Montreal.

Sid Lee copywriter Mathieu Bouillon: “IGA’s Holiday story is not only a long-awaited tradition but also an opportunity to produce a large-scale creation that’s halfway between advertising and film.

“Every time the story is shared on social media, IGA will contribute $1 in support of the Montreal edition of Scotiabank Girls HockeyFest, an event designed to make hockey more accessible to young girls and teach them valuable skills that will serve them well both on and off the ice.”
 

 
Client: IGA

Agency: Sid Lee
Executive Creative Director: Alex Bernier
Creative team: Miriam Rondeau, Mathieu Bouillon, Julie Desrochers, Pascal Gagnon, Kristina Campbell, Andréane Voyer, Sarah Lemire
Production: Joannie Tellier, Magali Loiselle, Marie-Christine Toupin, Carolyne Goyette

3D Animation: Mathematic
Director: Bertrand Bey, Marie-Julie Dallaire
Producer: Alexandre Pagot, Guillaume Audibet
Production Director: Jérémy Dumetre
Production Manager: Mathieu Taggart
CG Supervisor: Martin Trepeau

Audio/Music: Circonflex
Music: Maxime Barzel, Olivier Girard, Paul-Étienne Côté
Sound design : Pierre-Hugues Rondeau
Mix: Dominic Cabana