Directors Callan Woolcock, Jordan Booker, and the team at Jumbla in Melbourne prove that exceptional design and animation are not exclusive to major brands with this beautifully crafted spot for an Australian home builder.

Jordan Booker: “Achieving the desired illustrative 3D look for this project was a key challenge, as we aimed for a visually striking style that, when paused, could resemble a 2D illustration.

“Maintaining this consistency across all frames required thoughtful shading, lighting, and texturing. For the bird, keeping a clean silhouette was crucial to staying true to the 2D design concepts.
 

“We aimed for a visually striking style that, when paused, could resemble a 2D illustration.”

 
“We used blend shapes and a delta mush deformer in Maya to refine its form, ensuring smooth transitions and a polished final look. Rather than rigging separate models for the male and female birds, blend shapes allowed switching between the two designs. Additionally, we implemented two wing models (one open, one closed) on the same rig due to the complex nature of bird wings.

“The four-week timeline also presented a considerable challenge when it came to balancing quality and speed, particularly given the visual standards we aspired to.”
 
 

 
Client: Simonds & Dennis Family Homes

Production: Jumbla
Director: Callan Woolcock, Jordan Booker
Art Director: Jennifer Cheng
Lead 3D Artist: Jordan Booker
3D animator: Jack Cornish
2D animation: Jennifer Cheng
Producer: Danielle Kilgour

Audio: Sean Crowley