Working with director Yan Bokhanovich (Yanchi) and LA studio SNAKK, UK animation stylist Ruffmercy brings his signature handmade excitement to this launch spot for fashion sportswear brand ANTA and their Kyrie Irving KAI 2 sneaker.

Powered by an electric VO from American rapper/DJ Redman, the film is one of very few footwear ads to not finish with, or even include, a proper product shot.
 
 

 
Client: ANTA

Production: SNAKK Studio
Director: Yanchi
EP: Anton Melekh
Animation Director: Ruffmercy (Russ Murphy)
Additional animation: Patch Keyes
Storyboard Artist: SHAQ.INK

Animation Producer: Jamie Clark @ My Accomplice

Animation Management: RW Media

Music/Sound Design: Max Sorokin
VO: Redman