The latest music video collaboration between creative director Ben Collier-Marsh at WeCanMake in London and singer/songwriter Sami Fitz, provides a whimsical and mesmeric escape based the single “Blue”.

Ben Collier-Marsh: “The real challenge of this project, as with most passion projects, is finding the spare time to give them the love they deserve. This video was created in downtime, so took nearly a year to complete.
 

“All the visuals were animated only once and never updated or amended. This was part of the process of creating something that felt authentic in its generation.”

 
“The video was a direct response to hearing the track which conjured up feelings of wondering and daydreaming. The style was created to be playful and trippy with all the visuals animated only once and never updated or amended. This was part of the process of creating something that felt authentic in its generation.

“Having a client like Sami who allows you to create what you want is such a beautiful experience. It’s very productive both creatively and commercially as it allows you to experiment and test ways of working that you don’t normally find the time for with commercial work.”
 
 

 
Artist: Sami Fitz

Production: WeCanMake
Designer/animator: Ben Collier-Marsh, Sam Collier-Marsh