Jelly directing duo KITCHEN translates four serious super-pollutants into scary/sweet characters in this 90-second animated brand film for The Climate and Clean Air Coalition thru social impact agency Purpose.

From the team at Jelly: “Focused on linking super-pollutants to health and lifestyle impacts, The Climate and Clean Air Coalition (CCAC) and Purpose launched the ‘NOW WE CAN’ campaign at Climate Week NYC 2024 with a suite of communications strategies to bring these issues to life in a bold animated universe.

“To maintain a balance between grotesque and cute, KITCHEN crafted four horrible and destructive, yet cuddly and funny, creatures to represent the four super-pollutants, each as their own species, balancing the warmth and humor needed to create awareness and pique interest in this complex environmental issue.”
 
 

 
Client: The Climate and Clean Air Coalition

Agency: Purpose
CD: Gabrielle Choo
Copy/Art/CD: Arman Naji
Strategy Director: Charlotte Wood
Design Lead: Samya Ghosh
Producer: Alexandra Callaway

Production: Jelly London
Director: KITCHEN
Head of Production: Laura Thomas
Producer: Tom Hennesbury

Music/sound design: Box of Toys