Channel 4 marks the new season of its culinary phenomenon The Great British Bake Off with this pseudo-psychedelic spot directed by Bonnie Taylor Forsyth at Nexus with Sydney’s Mighty Nice handling the animation.

Bonnie Taylor-Forsyth: “We were blessed with our clients at Channel 4 who understood the nostalgic nerve I wanted to hit with this piece. We balanced it out with a more contemporary design style for the characters to keep it fresh. As a result, we have a series of shorts that reflect the warm tone of The Great British Bake Off as a series, peppered with some moments of comic wit.”
 

“Embracing hand-crafted animation, the film’s raw, ungraded style reflects the heart and soul of Bake Off – where artistry, warmth, and tradition come together in every delicious moment.”

 
From Nexus: “The campaign blends nostalgic 2D cell animation with playful, contemporary characters including hosts Noel Fielding and Alison Hammond as they guide us from stormy skies into a vibrant land of cakes, jammy dodger flowers, and iconic bakes.

“Embracing hand-crafted animation, the film’s raw, ungraded style reflects the heart and soul of Bake Off — where artistry, warmth, and tradition come together in every delicious moment.”
 
 

 
Brand: Channel 4

Agency: 4creative
ECD: Lynsey Atkin
Dep ECD: Lex Down
Creatives: Stuart Gittings, Reuben Dangoor, Chris Rice, Greg Carter
Director of Production: Miketta Lane
Head of Production: Charlie Bettice
EP: Louise Oliver
Senior Producer: Paul Gleeson
Senior Project Manager: Sophie McNeill
Junior Producer: Sophie Hedgley
Head of Design: Rob Boon
Senior Designer: Sarah Jones
Designer: Armelinda Beqiraj
Digital Apprentice: Harry Gowthorpe

Production: Nexus Studios
Director: Bonnie Taylor Forsyth
EP: Jason Bartholomew
Creative Director: Delfina Maria
PR & Marketing: Nancy Edmondson, Bruce Bigg, Alyaa Ridha

Animation: Mighty Nice
ECD: Darren Price
EP: Tina Braham
Producer: Chloe Marshall
Production Assistant: Kirsten Bassil
Head of Studio: Ben Seager
Design: Jarrod Prince, Anthony Vivien, Courtney Page
Design Intern: Josephina Hau
2D Animator: Darcy Woodbridge, Jasmine Veljanovski, Jarrod Prince, Alea Trinajstic
2D Clean-up Animation Intern: Theo Dahlstrom
Compositor Lead: Mike Lomas
Compositor: Gary Fouchy

Audio Post Production: String and Tins
Sound Design/Mix: Jim Stewart

Foley: Cobblestone Foley
Audio Producer: Esi Jonuzi