Lead by Mill+ director Tim Fox, The Mill’s London and Paris animation teams craft Coca-Cola’s first ever spot celebrating Ramadan, the holy month of fasting, prayer, reflection, and community observed by Muslims worldwide.

Tim Fox: “Infusing the film with authenticity and a personal connection to the audience was a priority for me. The goal was to bring a crafted quality that resonates, both in the overall aesthetic and the animated portrayal of characters. The film’s visual and tactile essence was intentionally designed to exude a hand-crafted feel.”

Chris Welsby, animation supervisor at The Mill: “We wanted the animation to feel vibrant, full of life and really capture the feeling of celebration. The aim was to have a collection of more intimate moments between characters that when combined created a world full of life.”

Watch the behind-the-scenes video:
 

 
 

 
Client: Coca-Cola

Agency: AKQA
Managing Partner: Ron Peterson
Managing Director: John Bernard
General Manager: Jazz Advaney
ECD: Johnny Budden, Simon Reid
CD: Pierre Saladin
Creative: Jake Scott, Ioannis Diakonikolas, Amber English
Producer: Xavi Cookson- Edwards
Senior Project Manager: Nick Bennett

Production: Mill+
Director: Tim Fox

Animation: The Mill
CD: Anthony Bloor
Senior Producer: Sarah Moussaif
VFX Producer : Stéphanie Mollet
Animation Supervisor: Chris Welsby
Animation Lead: Tristan Domenjus
2D Lead: Declan Andrews
CG Lead: Marc Greyvenstein
Animation Lead : Tristan Domenjus
Animator: Pamella Nabais, Hugues Valin
Asset Lead: Will Burdett
Storyboard Artist: Luca Belardi
Colourist: Maruf Khan
Concept Lead: Silvia Bartoli
Animation Artist: Clementine Supiot, Jesus Parra, Mack Knights, Pamella Nabais, Paolo Ceresa
2D Artist: Davide Metti, Giacomo Verri, Leah Ayinde, Vipin Tripathi
CG Artist: Alican Gorgec, Artur Drozdowicz, Emre Sumer, Geoffroy Barbet-Massin, Jean Grandgirard, Katie Bates, Harshit, Ram Yogeshwaran, Dhruv Modi, Abhishek Nishad, Aditya Jaiswal, Madhusudan Patel, Kapil Singh Rana, Kumar Nishant
Asset Artists: Joydip Sarkar, Rakshith U, Saikrishna M, Vivek Mayanglambam, Akash Benny Thomas, Jayan Munusamy, Piyush Sharma, Ravishankar N, Sumit Yadav, Akshay N Shetty, Sandeepkumar Madival, Vaibhav Vijay Patil
Concept Artist: Michelle Tolo, Daniel Qin-Dong, Gary Inloes, Kade Byrand, Nikita Kukolev, Sidra Fatima
Rigging Lead: Andreas Graichen
Previs Artist: Dane Armour

Post: The Mill
DFX Sup: Laique Quraishi
Asset Lead: Kumar Nishant, Harsh Chaturvedi
Rigging Lead: Sandeepkumar Madival
Production Co-ordinator: Shubham Gajare
Senior Producer: Umesh Chand
Asset team: Harshit S, Ram Yogeshwaran, Joydip Sarkar, Rakshith U, Saikrishna M, Vivek Mayanglambam, Abhishek Nishad, Aditya Jaiswal, Madhusudan Patel, Jayan Munusamy, Piyush Sharma, Kapil Singh Rana
Rigging team: Dhruv Modi, Akshay N Shetty, Vaibhav Vijay Patil, Akash Benny Thomas
Top line credits