The design and motion crew at DIESTRO teams with their fellow Barcelonins at Makmac for an over-the-top, character-heavy rebrand of Dogstar, a play-and-learn platform that gamifies the crypto experience.

Director/founders Hugo Basism and David Fernandez at DIESTRO: “The new visual identity included an extensive graphic package for the brand and its apps, a visual universe built around the brand’s mascot, and an NFT collection of the characters from the Dogstar League, the card game app at the heart of the project.

“This presented a significant challenge, both due to the intricate graphic package and the use of AI in crafting the scenes. This approach enabled us to produce more complex and realistic visuals than any other technique could have offered for a project of this scope.
 

“Terry, the Dogstar mascot, is the unifying thread of the branding. Our goal was to craft a character with strength and personality – recognizable and beloved by its target audience.”

 
“Terry, the Dogstar mascot, is the unifying thread of the branding. Our goal was to craft a character with strength and personality – recognizable and beloved by its target audience. This character needed to navigate complex, realistic worlds and situations.

“We wanted to avoid traditional 3D production, so starting from our own designs and sketches, we used AI simulation techniques to create compelling, fresh scenes that brought that vision to life.

“For the animation development, we collaborated with our good friends at design and motion studio Makmac, resulting in a vibrant and modern corporate identity that captivates its audience and supports the brand’s long-term expansion.”
 
 

 
​Client: Stellar‍

Production: DIESTRO
Director: DIESTRO

Animation: Makmac

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