Mr. Porter, the men’s online luxury lifestyle retailer, rolled through this past holiday season anchored by these three social media films designed and built by the team at Clim Studio in Barcelona.

Director/ECD Clim: “With a target audience of over 2.5 million across various platforms, the objective with this campaign was to showcase a curated selection of top-tier clothing, accessories, and footwear from some of the world’s most prestigious fashion brands.

“We collaborated closely with Mr. Porter’s in-house team in London to craft three unique worlds reflecting different aspects of their diverse customer base. These worlds, namely Luxury (Snow), Contemporary (Space), and Trend (Clouds), were approached with precision and sophistication to ensure they felt truly special.
 

“Exquisiteness and Elegance were non-negotiable, while we aimed for a mood that was simultaneously whimsical yet mature, striking a balance between the new and the nostalgic.”

 
“Our design and animation choices were guided by a set of clear priorities: Exquisiteness and Elegance were non-negotiable, while we aimed for a mood that was simultaneously whimsical yet mature, striking a balance between the new and the nostalgic. These three distinct worlds, tinged with a hint of surrealism, seamlessly became part of the same creative family.

“In the fast-paced world of social media, where user attention is notoriously fleeting and video drop-offs often occur within five to six seconds, we crafted fast-paced films optimized for a modern audience, ensuring our content was suitable for multiple aspect ratios and platforms.”
 
 

 
Client: Mr. Porter

Production: Clim Studio
Director/ECD: Clim
EP: Jack Alexandre
Producer: Jack Alexandre
Concept Art/Storyboard: Tonet Durà, Joules Trouvé
CG Design Lead: Joe Mortell
CG Animation Lead: Carol Erique
CG Design/Animation: Witold Markiewicz
Houdini Artist: Maksym Vysokolov
Product Modeler: Mark Kostenko
Bumpers Design/Animation: Joe Mortell
Edit, Renders & Post Production: Berta Terrassa
Color Correction: Clim

Music & SFX: QB Sound