How do you elevate your client above the over-crowded genre of animated explainer videos? The solution from Buenos Aires art/design/animation studio Nice Shit (for collaboration app ZenSmith) is to launch a full-on attack of buoyant minimalist charm.

“The amazing people at ZenSmith fully trusted us in making this video, so we decided to create this little world to show a day in the life of this lovely family, and how they manage all their tasks with the ZenSmith app. We’re gonna miss thess cuties.”

Client: ZenSmith
Direction, Design & Animation: Nice Shit Studio
Music & Sound Design: Mil Cables