Animator and designer Pablo Lozano in Toronto: “[This film is part of] a new brand campaign for The New Yorker called “The Right Question Changes Everything.”

⁠”The campaign celebrates some of the most important New Yorker articles and boils them down to their central questions, to celebrate the breadth of topics tackled by the publication, provoke curiosity, and introduce this essential writing to a new generation of readers.⁠

“The film pairs the stunning imagery of director/designer ShawnaX with the story by Jia Tolentino “Losing Religion and Finding Ecstasy in Houston” – building a bright and powerful journey of bold imagery and trippy movement.⁠”
 

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Client: The New Yorker

Agency: CNX
Agency Producer: Jenni Schalk
Writer: Jia Tolentino

Production: Much Creative
Director: ShawnaX
Lead Designer: ShawnaX
Lead Animator: Pablo Lozano
Animators: Romain Loubersanes, Mathijs Luijten