From the team at Found Studio in London: “Xeros’ filtration technology captures microplastics and microfibres as water drains out of a washing machine. Using macro lenses and extreme depth-of-field, we show both the extent of the problem and the solution up close.

“As Xeros explains, ‘sometimes the biggest problems are the ones we can’t see’. Our animations help tackle this challenge by visualizing water-related environmental issues at a microscopic level. Using CG, we could place the viewer right in the center of Xeros’ sustainable technology.

“We worked with agency Made Thought to tell the story of Xeros’ core technologies, Care and Filtration in two films that open with the environmental problem before showcasing the solutions in an understandable, engaging and beautiful way.”
 

 
Client: Xeros

Agency: Made Thought

Production: Found Studio
Director: Found Studio

Toolkit: Houdini, RedShift