The last time we saw London 3D artists Alexa Sirbu and Lukas Vojir join forces the result was a splendid personal project called “flow/er.” With “Hook & Loop,” the duo apply their prodigious CG skills to a brand film for VELCRO® brand fasteners.

Alexa Sirbu and Lukas Vojir: “With the burr plant at its core, the film explores one of the most notorious examples of biomimicry, drawing the parallels between the technology and the nature that inspired it.”
 

Client: VELCRO® Australia Pry Ltd
Design, direction: Alexa Sirbu, Lukas Vojir
Music: Zelig Sound