If a product film’s purpose is to spark desire in the viewer while revealing the product’s features and benefits, then this project by Amsterdam studio Ambassadors for Dutch bicycle maker VanMoof goes above and beyond.

The film features VanMoof’s Electrified S2 and X2 models with the Ambassadors’ crew handling the full package including design, production, 3D animation, VFX, grade, music, and sound design.

From Ambassadors: “Inspired by the sleek design and incredible innovations of the S2 and X2 we approached the brief like a short film apposed to a classic product film – trying to find unique ways to illustrate the bikes features through visual metaphors, stylish compositions and futuristic sound design.”

 

Client: VanMoof
Brand Producer: Joeri Breebaart
Art Director: Colinda Bijsterveld

Production: Ambassadors
Creative Director: Vincent Lammers
Director: Ambassadors
Producers: Marissa Zandvliet, Denise Slot
2D Artists: Jeremy Verf, Melissa van het Spijker
3D Supervisor: Will Jeffers
3D Artists: Jonathan Krijgsman, Ralph Meijer, Robin van As, Ivor Ribero da Silva, Charlotte Vallet, Jeroen Hoolmans, Mark van Berkel, Nick Groeneveld, Jurriën Boogert
Design & Animation Director: Nick Groeneveld, Jurriën Boogert
Design & Animation Artist: Maureen Van der Hout, Iris van den Akker, Rink Hof
Colorist: Koert van der Ploeg
Composer: Joep Meijburg
Sound Designer: Marco Baay, Wessel-Jan van Zijderveld
Sound Producer: Zoë de Regt