New York’s Unsaid Studio elevates the cause of blood donation to a new level of poignancy and elegance with this minimalist, type-driven campaign for the US non-profit Gift of Life thru DDB NY.

Tom Buch, ECD at Unsaid Studio: “Gift of Life’s mission is to cure blood cancer through cellular therapy. Promoting the noble act of blood donation, we teamed up with agency DDB to realize a campaign through beautiful design and motion.

“The campaign celebrates the fact that a patient and a donor are inextricably linked forever. To help visualize this, the overall concept was to connect names through shared letters. Helping to show the human stories and add weight to something that can often be anonymous.
 

“The simplicity of the work meant that there was no room to hide, the animation had to be flawless.”

 
“Just one font, a palette of only black and white. The profound simplicity of the work stands out amongst all the noise and adds weight to the concept. Especially when it was viewed amongst all the busy screens in Times Square or in the dense pages of The Washington Post.

“One of the primary challenges was to effectively convey the delicate and serious subject matter with taste and elegance. The simplicity of the work meant that there was no room to hide, the animation had to be flawless.

“Creative exploration in 3D software proved to be instrumental in taking the project to a new level. Unlocking that extra dimension helped us explore new, seemingly boundless creative avenues. This enabled the team to try innovative approaches and push the limits of creativity to enhance the impact of the Gift of Life campaign.”
 
 

 
Client: Gift of Life

Agency: DDB NY
CCO: Mat Bisher
Creative Director: Mussashi Shintaku, Vinicius Fernandez
ECD: Paulo Junger
Head of Production: Teri Altman
Producer: Maya McGauley

Production: Unsaid Studio
Director: Doug Bello
ECD: Tom Alex Buch
Executive producer: Keka Petrich
Animator: Pablo Porto
Modeler: Luciano Nader
Producer: Marina Parreira