CD Ty Hayward at agency MullenLowe in Los Angeles takes over the director’s chair in this new Acura spot, wrangling animation from five artists and VFX from Arc Creative into an upbeat and unpredictable multimedia romp.

Propelled by a track from Australian producer/songwriter/DJ Kito, the spot includes animated segments from Mexican stop-motion artists Arturo and Rodolfo Ambriz, Italian/Filipino 3D artist Antoni Tudisco, Brooklyn multimedia artist Xander Opiyo, visual artist/designer Crystal Cashmere, and multidisciplinary artist Dalkhafine.
 
 

 
Client: Acura

Agency: MullenLowe U.S.
Group Creative Director: Ty Hayward
Associate Creative Director: Alex Haase
Creative: Gabby Grubb, Mary Nowels
Head of Production: Dieter Lebbe
Executive Producer: Amy Jo Deguzis

Production: Flopsy & Co.
Director: Ty Hayward
Executive Producer: Rob Mooring
Artist: Arturo and Rodolfo Ambriz, Antoni Tudisco, Xander Opiyo, Crystal Cashmere, Dalkhafine

Post/VFX: Arc Creative
VFX Supervisor: Toya Drechsler
Executive Producer: Will Unterreiner
Producer: Heather Johann, Andrew Gilson
Flame Artist: Alex Wysota, Tom McCullough
2D Artist: Abigail Riegel, Andy Roberts, Dylan Streiff, Lane Jolly, Patrick Reilly
Motion Designer: Anastasia Skrebneva
Animator: Greg Rubner, Katrina Zimmerman, Luis Roca
Coordinator: Jai-Lin Patterson, Kathia Salgado

Edit: Outta Dodge
Editor: Emile Doucette

Edit: Yeti Editorial
Editor: Tim Jieh

Music/Sound: TORQ
Sound Designer: Charles Deenen, James Evans, Nick Spradlin
Sound Producer: Tom Brewer, John Fasal, Travis Prater, Landen Balardes, Kelly Baffoni, Daniel Lepervanche

Grade: Company 3 LA
Colorist: Dave Hussey, Joseph Bicknell
Producer: Jenny Roberts, Casey Koster

Song: Kito “take your vibes and go”