Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.”

No word on who animated this fan-made bowl of fun but no doubt Kelloggs and Leo Burnett are watching the view count carefully while deciding if it helps or hinders the brand.

Read Candy’s full story here.