From the team at Untold Studios in London/LA: “This lyric video directed by FILFURY, is part of a global advertising campaign of several films led by Wieden+Kennedy for Budweiser which will be released closer to the World Cup.

“The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem ‘Everybody Wants to Rule the World,’ capturing the passion and enthusiasm fans will feel during this year’s tournament.

“The films showcase American rapper Lil Baby, his story, and how it relates to chasing your goals and achieving greatness. For the lyric video, the Design team at Untold Studios crafted a series of dynamic animations which were then projected onto Lil Baby and the surrounding set. These moments were then captured in camera, creating a unique, mixed media effect.

FILFURY: “This was an adrenaline-fuelled job from start to finish. It combines all the things I love; music, cinematic live action, and bold, graphic storytelling. All elevated by killer art direction and impeccable styling.”
 

 
Client: Budweiser

Agency: Wieden+Kennedy

Production: Untold Studios
Director: FILFURY
Executive Producer: Luke Colson
Head Of Production: Mariel Sands
Producer: Samuel Cornwell
Line Producer: Kim Carey
Prod. Supervisor: Eugene Silva
Prod. Coordinator: Emmanuel Mcghee
1st AD: Ibrahim “Ham” Yilla
2nd AD: Knia Bonds
Director of Photography: Josh Saideman
1st AC: Noah Orisich
2nd AC: Richard Sanborn
Steadicam: Richard Volsky
DIT: Bradley Crosby
Projections: Music Matters Productions
Projectionist: Matthew Knotts
Gaffer: Daniel Rivera
Dimmer Board Op: Rick Nebel
Best Boy Electric: Henry Cathey
Electric: Brian Scott
Electric: Oscar Martinez
Swing: Chris Lawson
Key Grip: Matthew Seest
Best Boy Grip: Leonel Sanchez
Dolly Grip: Collin Gallivan
Grip: Brien Chatfield, Moiz Haidermota
Art Director: Todd Bailey
Leadmand: Andy Jackson
Set Builder: AJ Ghalib, Justin Pelerose, Luke Miller

Post: Untold Studios
Editor: Parker Wilson, Peter Leininger
Color: Aubrey Woodiwiss at Untold Studios
Color Assist.: Georgie Curran
Animator: Cristopher VanNordstrand
Designer: Bárbara Abbês, Elena Sáenz de la Torre Loras

Artist: Lil Baby