Director/designer Kim Taylor and the team at The Panics in Amsterdam merge megabrands Adidas and Manchester United with the talents of venerable UK designer Peter Saville into a “celebration of Manchester’s two great energies: football and music.”

The campaign, anchored by this film and produced thru agency Homeground, launches the Adidas Manchester United Pulsebeat capsule apparel collection; designed in collaboration with Saville.

Kim Taylor: “[In the film] Peter talks about his methodology behind his reworking of Joy Division’s iconic Unknown Pleasures album cover into a new strip for MUFC, bringing together the worlds of football, music, and design.

“Taking the electromagnetic waves of the original sleeve cover, I use the ‘pulsebeat’ as a central motif. It weaves and buzzes through Manchester’s streets, evoking the excitement of a Haçienda-like rave to the thrill and atmosphere of Old Trafford on match day.

“The decision to create a semi-abstract world of silhouettes and black and white imagery came very naturally from the campaign imagery, featuring some of MUFC’s footballing stars.”
 

 
Client: Adidas Football

Agency: Homeground
CD: Henry Scotland & Rachid Ahouiyek
Producer: Neil Henry

Production: The Panics
Director: Kim Taylor
EP: Ania Markham
Producer: Lotte Hoeksema
VFX artist: Kim Taylor, Charleton Mercelina, Doma Harkai, Guido Ekker
Motion designer: Erwin van den IJssel, Janneke van der Wel

Audio: Factory Studios
Sound designer: Dan Beckwith
Music: WH Lung “Somebody like”